The Surf Expo is a trade show held twice a year, every year at the Orange County Convention Center in Orlando, Florida. The show is held in both September and in January, and is widely regarded as the biggest trade show in the industry. Rock-It Surf has attended the show many times throughout the years, and also shared booth space with some partners and exhibited at the show a handful of times. One thing we have never done until this upcoming January is exhibit our own booth.
That changes for 2025. We've made the decision to "go all in" on brand growth for 2025 and that starts by kicking off the year at the biggest trade show in the business.
We will be at booth 383 in the surf/hard goods section. Please come pay us a visit and have a chat! We have a lot of exciting things to share for 2025 and will have lots of product on display that we will be selling off on the last day of the show, per usual.
Here is some of what we intend to showcase and talk about at our booth:
- The 2025 launch of Da Wizard, which is a high-performance shortboard developed in Hawaii that is a killer wave pool board, river surfing board, and yes, great in the ocean as well
- The 2025 launch of The Plank, which is our first soft wakesurf board and a completely new market for us. This board has a great development story and will also be the focus of our exhibit at the Mid Atlantic Boat show in Virginia Beach in late January 2025.
- Examples of our full board lineup including surf school models will be on display
- Let's talk about why we believe our boards are the best beginner boards
- Let's also talk about how we are NOT raising prices and crushing margins on our retailers this year like our competition is!!!!!!
- Let's talk about our show offer - $10 per board delivery fee if you pre-book for our spring coastal runs
- Let's talk about our co-brand program and how it works
- Let's also talk about what we're looking for -- killer sales reps for Florida, California, and the NE. And more surf schools everywhere!
- Let's Talk About Feelings (great album from Lagwagon)
We're fired up! Come see us at booth 383 January 8-10th